Thank you for reading this post, don’t forget to subscribe! The postal service reminds us today, nearly four in five B2B companies open most of their direct mail. Digital marketing & advertising tactics are playing a major role in generating interest among consumers who are not already customers. Demand creation through advertising is implementing certain […]
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Put the attention on “You”
Thank you for reading this post, don’t forget to subscribe! Similar people say as the changes in technology are rapid, but not as fast, words in copywriting, direct marketing, mail, and lead generating, fade, and flow in popularity. Some come and go, while others are constants for the immediate future, which is also shrinking. Such […]
Doing personalization badly is worse than doing no personalization at all.
Thank you for reading this post, don’t forget to subscribe! Doing personalization badly is worse than doing no personalization at all. The key to eliminate wasted direct marketing is to target the right people at the right time with the right messages. When you use personalization in marketing and sales, it is reasonable to assume […]
Getting serious about using email?
Answer these seven questions before you hit send!Thank you for reading this post, don’t forget to subscribe! There are many questions that must be answered way before the email delivery date. Some customers may respond to direct mail, others through social media, a website landing page or even email. If it’s been a while since […]
Customer communication channel secrets for growth.
Thank you for reading this post, don’t forget to subscribe! They can influence your customers and even a few of your prospects to purchase your goods through a variety of marketing channels. Such as email, a great call-to-action on a web page, text messaging, social media, such as LinkedIn, and yes, even direct mail. We […]
