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Direct Marketing
Visuals attract and make the reader pause…
now pounce on them with an offer they can’t refuse. Direct and digital marketing strategies is a combination of words and pictures and ideas. A great idea without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive […]
Four Simple Steps to Sharpen Your Proofing Skills and Keep Your Good Reputation Intact.
Your attention is to produce, print on paper and in digital, and publish absolute perfection. You’ve assembled a thought-provoking newsletter, maybe a sales letter, a clever infographic, or a great-looking white paper for content marketing at a trade show within the next month. You’ve personally read it through a dozen times – just to be […]
Ready to get serious using email?
Answer these 7 questions before you send that email! There are many questions to answer before you embark on any marketing and advertising program or campaign. What contacts are receiving the message? Prospects? Customers? A recently purchased new list? Or a specific segment in your CRM? Yes, there are many questions that must be answered […]
If advertising ideas are harder to come by, you’re out of touch and maybe, even in the wrong profession.
However, there is hope. When you find yourself grasping at straws, return to the page back in time you used to kick up your marketing and advertising idea generation to a higher level. You know, the recommended sources you created when you were a newbie, when you lacked enough information or resources to generate ideas, […]
