The Covid-19 pandemic turned the business world upside down. The true value of direct mail really came through. Everyone still needed to go to their mailboxes. Our customers who continued to print and mail received better than normal response.
It has always been a challenge to create consistently awesome attractions. But now, it is an overwhelming challenge to earn the attention of potential prospects. Decide which is the right marketing content and communication channels that can reach your contacts and tempt them in ways with a compelling mix of opinions and insight in today’s economy as transformed by the pandemic within your industry.
How? While many businesses have reopened, this pandemic is still affecting the way operate. So many of the typical ways of attracting customers are no longer useful. Business’s small and large, are laying people off every day. Challenging times can uncover thought provoking ideas or insights that may enhance marketing and sales success. Now is the time to make some changes.
Delegate a technical customer manager.
This role is for someone that sees the value of the science of data analytics and the art of marketing. The employee’s job description may include incentive pay. Goals could be copywriting, use printed materials, landing pages, personalization, digital, etc. Creating a single ‘owner’ to take responsibility for marketing, sales activity and response of testing, organizes and creates consistency.
Customer-centric marketing works.
If you are a company who uses some concepts of a customer-centric marketing strategy, you probably have an advantage with communication channels selection. Conversely, if you are not a fan, it’s time to start. Think of customer-centric marketing as a consistent delivery of value to each customer. Listen to what your customers want, their opinions, beliefs or ideas, and build business relationships with personalization.
Don’t wait. Do something.
Digital marketing is a good choice for the near future. Direct mail, websites, email, advertisements, even content marketing, are also a few of the communication channels you may use today. Your advantage is what you decide on doing now. Going hard after new and present business will keep working for your company.
