As the name implies, the customer is everything a company can do to reach out to them using relevant direct marketing communications and creative tactical choices that meet their needs. The customer is always in command and buying patterns may change quickly. Today, for instance. Customer-centric marketing is a strategy has been around in some […]
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The “Choose One” Strategy
With all the digital apps including design and graphics, everyone has a chance to become a graphic and digital designer, literally overnight. For example, a person can visit a photo website to scour pictures and secure a few. Next, pick up a copy of Photoshop, load it in the computer, and waste a ton of […]
Direct Mail is still the best form of communication with your customers.
The postal service reminds us today, nearly four in five B2B companies open most of their direct mail. Digital marketing & advertising tactics are playing a major role in generating interest among consumers who are not already customers. Demand creation through advertising is implementing certain strategies to market a company’s products and services to new […]
Put the attention on “You”
Similar people say as the changes in technology are rapid, but not as fast, words in copywriting, direct marketing, mail, and lead generating, fade, and flow in popularity. Some come and go, while others are constants for the immediate future, which is also shrinking. Such words remain constant for a reason–they never lose their effectiveness. […]
Doing personalization badly is worse than doing no personalization at all.
Doing personalization badly is worse than doing no personalization at all. The key to eliminate wasted direct marketing is to target the right people at the right time with the right messages. When you use personalization in marketing and sales, it is reasonable to assume that you know something about the company. This is an […]
