Answer these seven questions before you hit send! There are many questions that must be answered way before the email delivery date. Some customers may respond to direct mail, others through social media, a website landing page or even email. If it’s been a while since you’ve sent an email campaign, here’s a how to […]
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Customer communication channel secrets for growth.
They can influence your customers and even a few of your prospects to purchase your goods through a variety of marketing channels. Such as email, a great call-to-action on a web page, text messaging, social media, such as LinkedIn, and yes, even direct mail. We always recommend it to use the channel of choice favored […]
History: 50 Years of the United States Postal Service
A little more than 50 years ago, the American public got its first glimpse of the now-famous “eagle poised for flight,” the emblem of the new United States Postal Service. The eagle replaced the old “post rider on horseback” and announced that the Postal Service had become a modern, forward-thinking organization. For employees of […]
Make personal connections to learn more about your customers.
Manage your creative marketing by reaching them with a message relevant to their needs. If it took you less than three seconds to read the headline above, that is about as much time a prospective customer will give you to connect regarding buying your product or service. If your prospect stayed, the message may have […]
Can’t stop. Won’t stop. You’ve got to keep on moving.
Lack of motion is death. Motion is caused by forces. Lack of marketing and advertising without a strategic plan is potentially death to a business. By creating a marketing force with a powerful direct marketing strategy, gets your marketing and advertising in motion. The next goal is to create marketing momentum. In physics and nature, […]
