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Authors:

  • Lauren Gordon (28)
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Recent Posts:

  • How to Prepare for Change: Make a Plan!
  • Mistakes, No Matter How Small, Can Crumple Your Reputation
  • 5 Simple Steps to Refine Your Proofreading
  • Put Some Life Into Your Language
  • Strengthen Your Marketing Strategy
  • Is Your Marketing and Sales State? Unimaginative?
  • A Perfect Pair: Traditional and Digital
  • The Internet Was Made for Direct Marketing
  • Direct Marketing or Direct Mail? Which One is Better?
  • Suggestions and Ideas from PDM
  • A company thinks highly about their customers.
  • Seven reasons why marketing and advertising can fail
  • Presented Arts in Business Award at Greensboro Chamber Small Business Awards
  • The Best Direct Marketing and Mail Advice
  • Now is the Right Time to Collect Testimonials!
  • Tips to Consider When Pursuing a Customer-centric Marketing Strategy
  • The “Choose One” Strategy
  • Direct Mail is still the best form of communication with your customers.
  • Put the attention on “You”
  • Doing personalization badly is worse than doing no personalization at all.
  • Getting serious about using email?
  • Customer communication channel secrets for growth.
  • History: 50 Years of the United States Postal Service
  • U.S. Postal Service Reveals New Stamps for 2022
  • Make personal connections to learn more about your customers.
  • Can’t stop. Won’t stop. You’ve got to keep on moving.
  • Tips For A Successful Direct Mail Campaign
  • New for the Holidays: Prices, Shipping Rates and Dates
  • NC attorney general takes action against DeJoy for service cuts, delivery slowdowns at USPS
  • USPS Announces Shipping Dates for Holiday Military Mail
  • Keep it simple. Developing customer profiles.
  • Which marketing channel is best?
  • Create a sense of urgency in your offer.
  • Fine Tune Marketing and Selling During the Pandemic
  • How an envelope creates a first impression for your promotion…
  • Don’t let your marketing message get lost. Keep it simple.
  • How to Deliver a Successful Direct Mail Campaign
  • Visuals attract and make the reader pause…
  • How to Use Story Telling Within a Brochure…
  • Print is Big
  • Promotional Products Work
  • Why Are Mugs and Cups Effective Marketing Tools?
  • A solution provider can eliminate a lot of busy work.
  • Four Simple Steps to Sharpen Your Proofing Skills and Keep Your Good Reputation Intact.
  • 2021 USPS Mail Promotions
  • Ready to get serious using email?
  • If advertising ideas are harder to come by, you’re out of touch and maybe, even in the wrong profession.
  • Personalization: The Success of Your Direct Mail Campaign
  • Here’s how to use a marketing code…that will keep your business growing and growing
  • Creating effective direct marketing copy is more important than ever before.
  • How to make sure your message is getting to the right household
  • Your market may have a larger share of skeptical purchasers who cannot flip the switch.
  • Data is gold found in your customers, sales, prospects and any other marketing lists…
  • Create A Sense of Immediacy or Urgency in Your Offer
  • Here are a few ways to set the table for future customer gains
  • From our bubble to yours: Merry Christmas
  • USPS Operation Santa is Open Nationwide for Adopters!
  • 2020 Holiday Shipping Deadlines
  • Create a sense of immediacy or urgency in your offer
  • Stay close to your prospects and customers to learn more about them
  • Five Strong Marketing Skills to Kick Up Your Response Rate…
  • Thinking of Using Direct Marketing Mail?
  • Your market may have a larger share of skeptical purchasers who cannot flip the switch.
  • Direct marketing, mail, digital marketing, and multi-channel
  • Informed Delivery Stats and Tips
  • USPS Postal Communication regarding COVID-19
  • The Fabulous Four Basics from Marketing 101
  • You Don’t Need to Sell Everything in One Day
  • How to Use Story Telling Within a Brochure…
  • Meet Stella, Our New Office Dog
  • Visuals attract and make the reader pause…
  • What’s new in direct Mail?
  • The right time for better business growth starts today.
  • Give this Christmas Away
  • Four Simple Steps to Sharpen Your Proofing Skills and Keep Your Good Reputation Intact.
  • Be Thankful
  • Ready to get serious using email?
  • Tips for Direct Marketing
  • Happy Halloween!
  • Low price and intrusion
  • How to make sure your message is getting to the right household
  • Tips for Postcard Marketing Success
  • The word design means more than artwork —
  • Why use traditional marketing to provide a better skillset –
  • If advertising ideas are harder to come by, you’re out of touch and maybe, even in the wrong profession.
  • Why Direct Mail Marketing Is Far From Dead Infographic
  • When advertising ideas are becoming harder to come by, here are three resources for better customer acquisition.
  • How to Get Customer and Prospect Feedback…
  • The Science of Storytelling
  • Here’s how to use a secret B2B marketing code…
  • The Paper Making Process
  • Five Strong Marketing Skills to Kick Up Your Response Rate…
  • How a multi-layered personalization can snag a few more customers
  • What’s new in direct Mail?
  • The right time for better business growth starts today.
  • You Are Cordially Invited to the Marriage of Print and Pixel!
  • Advertising: Resources for better customer acquisition

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